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The health of our oceans is in grave peril, with numerous threats converging to create a crisis for marine life and ecosystems. Overfishing, pollution, habitat destruction, climate change, and unsustainable practices are depleting marine resources, endangering species, and compromising the overall health of the ocean.
To address the critical threats facing marine life and ecosystems, the Marine Life Conservation Program implements a multifaceted approach that integrates sustainable practices, scientific research, community engagement, and policy advocacy. By tackling the root causes of marine degradation, we aim to restore and protect our oceans for future generations.
The Marine Life Conservation Program aims to engage a diverse range of stakeholders between 30-45 years who can contribute to and benefit from marine conservation efforts. Our target audience includes Local Communities, Fishermen and Coastal Residents: Individuals whose livelihoods depend on the health of marine ecosystems and who play a crucial role in implementing sustainable practices. Academic researchers: Educating the younger generation about marine conservation to foster a culture of environmental stewardship from an early age.
The research reveals a pressing need for increased public awareness and actionable engagement in marine life conservation. Key findings highlight the detrimental effects of human activities, including overfishing, pollution, and habitat destruction, whichcollectively threaten marine biodiversity. To address these issues, the kiosk emphasizessustainable practices, education, and community participation as critical solutions. A synthesis of the research demonstrates that interactive and visually engagingplatforms, such as kiosks, effectively communicate complex environmental challenges todiverse audiences. By integrating digital tools like touchscreens, infographics, andimmersive displays, the kiosk can foster deeper connections between visitors and marineecosystems. Additionally, strategic placement in high-traffic areas, combined withcompelling calls-to-action, can significantly increase participation in conservation efforts. This approach underscores the importance of combining education, technology, andaccessibility to inspire meaningful action toward preserving the health of our oceans forfuture generations. The kiosk not only serves as an informational hub but also as a catalystfor collective environmental stewardship.
Ethnographic Information
Background:
Jim grew up in a coastal town in California, where he developed a deep love for the ocean and marine life. His parents were both educators, instilling in him a passion for learning and teaching
} Interests: Jim is passionate about marine conservation, diving, surfing, and photography. He spends his weekends exploring tide pools and educating his community about the importance of ocean preservation
} Values: Sustainability, education, community involvement, and environmental stewardship. Jim believes inleading by example and is dedicated to making a positive impact on the world
} Technology Use: Proficient with digital tools, Jim uses social media to share his underwater photography and conservation messages. He also utilizes scientific software and GIS tools for his research
} Challenges: Balancing work and family life, dealing with the emotional toll of seeing the impacts of climate change and pollution on marine life, and finding effective ways to communicate scientific information to the public
} Goals: Jim aims to inspire others to take action in marine conservation, educate the next generation about the importance of the oceans, and contribute to research that leads to tangible environmental benefits.
Name: Aisha Patel
Age: 28Gender: Female
Ethnicity: South Asian (Indian-American)Occupation: Environmental Educator and Outreach Coordinator
Education: Bachelor’s Degree in Environmental Science.
Location: Miami, Florida
Background:
Aisha Patel grew up in a coastal city in India, where she developed a deep love for the ocean and its ecosystems. After moving to the U.S. for college, she pursued a career in environmental education, combining her passion for marine conservation with her talent for teaching. Now based in Miami, Aisha works with local schools, community groups, and nonprofits to raise awareness about marine life conservation, plastic pollution, and sustainable practices.
1. How might we create an engaging experience toeducate visitors about marine conservation?
2. How might we encourage local communities to activelyparticipate in marine conservation initiatives?
3. How might we inspire visitors to take immediate actionsto support conservation efforts?
This logo exploration focuses on balance and harmony, represented by two stylized fish forming a circular shape, symbolizing sustainability and interconnections. The black-and-white contrast enhances visibility, while the smooth curves create a fluid, organic feel. The simple "MLC" typography ensures clarity and adaptability. Through this process, I learned the importance of contrast, symmetry, and symbolism in conveying a strong brand identity, and I see potential for refinement in typography and color variations.
This logo exploration presents a whale as the central element, symbolizing marine life conservation with a sense of gentleness and environmental responsibility. The placement of the text across the whale integrates typography with imagery, creating a unified and modern design. The dark color palette ensures readability and contrast, reinforcing the theme of ocean preservation. Through this process, I learned how strategic text placement and imagery can enhance message clarity, though experimenting with spacing or alternative compositions could improve legibility and balance.
This logo exploration features an anchor as the central symbol, representing stability, strength, and marine heritage. The integration of "MLC" within the anchor creates a cohesive and structured design, reinforcing the theme of marine life conservation. The dark background enhances contrast and readability, giving the logo a bold, authoritative presence. Through this process, I learned how iconic maritime symbols can effectively communicate purpose and identity, though refining typography placement and experimenting with color variations could further enhance visual balance.
High Fidelity Mockups of the three task flows
The Marine Life Conservation Kiosk serves as a powerful tool to educate, engage, and inspireaction toward the protection and preservation of our oceans. By leveraging interactivetechnology, educational content, and clear calls-to-action, the kiosk fosters a deeperunderstanding of marine conservation issues and empowers visitors to contribute tomeaningful change. Through well-designed task flows that guide users through educationalexploration, community involvement, and donation processes, the kiosk offers a seamlessand impactful experience. Ultimately, the kiosk aims to build a stronger connection betweenindividuals and the ocean, encouraging sustainable practices and collective efforts formarine life preservation.
Duarte, C. M., Agusti, S., Barbier, E., Britten, G. L., Castilla, J. C.,Gattuso, J. P., ... & Worm, B. (2020). Rebuilding marinelife. Nature, 580(7801), 39-51. Brunnschweiler, J. M., & Earle, J. L. (2006). A contribution to marinelife conservation efforts in the South Pacific: The Shark Reef MarineReserve, Fiji. Cybium, 30(4), 133-139.Edgar, G. J., Cooper, A., Baker, S. C., Barker, W., Barrett, N. S.,Becerro, M. A., ... & Stuart-Smith, R. D. (2020). Establishing theecological basis for conservation of shallow marine life using ReefLife Survey. Biological conservation, 252, 108855.
